Artificial intelligence and machine learning are becoming more and more of a standardized practice in business. At the root of all these complex “computer brains” so to speak is one thing; data. Why is this so important you might ask, without having a foundation there’s no place from the machine learning to start from. You give it a set of data and it outputs suggestions based on trends that we wouldn’t be able to necessarily recognize.

Some say this is a scary thought, having a computer “brain” so to speak tell us where to turn, or even what business decisions to make.

Have you ever used google maps or mapquest?

What about flown on a commercial flight?

Perhaps you’ve forgotten a time before the spam filters on mailboxes…

These are all examples of AI and how it’s already apart of our daily lives, whether you like it or not it’s here to stay and we’ve only seen an uptrend of implementation in apps.

In 2018 only 15% of enterprises are currently using AI, but 31% are expected to add it over the next 12 months. Since 2013, the share of jobs requiring AI knowledge has increased 450%. According to BrightEdge, the next big marketing trend is seen as consumer personalization.

How do you get ahead of the curve?

Learn more about AI and how it can help improve your business, like our clients it all starts with a simple google search.

Running a call center? Not using speech analytics? Learn more about what you're missing out on. Hint: There’s a lot, but we’re here to help.

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